The Shelby

The Shelby  – “The Commander” 🔥

Inspired by the calculated charm and ruthless precision of Thomas Shelby, this beard elixir is built for the man who moves through the world with quiet authority and unshakable intent. Refined, smoldering, and impossibly captivating—just like the leader of the Peaky Blinders himself.

👃 Scent Profile:
A dark, intoxicating blend of Sandalwood, Oud, Bourbon, and Sweet Tobacco.

Smooth sandalwood lays the foundation with a clean, timeless warmth. Rich oud adds depth and danger—mysterious and irresistible. Bourbon rises through with a smoky, confident bite, while sweet tobacco softens the edges, leaving a lingering trail of refined power.

Bold. Calculated. Impossibly controlled.
This is the scent of a man with a plan—and the will to see it through.

“You don’t get to decide what kind of man you are. You become it.”

This is how you become it.

Premium Carrier Oil Blend:
Crafted for maximum beard nourishment, shine, and softness, this formula combines elite, lightweight, fast-absorbing oils:

• Pomegranate – Strengthens roots and supports healthy growth
• Meadowfoam – Locks in moisture for long-lasting conditioning
• Abyssinian – Adds silky glide and non-greasy shine
• Babassu – Softens coarse hairs and soothes the skin
• Borage – Rich in GLA to calm irritation and promote fullness
• Jojoba – Balances the skin’s natural oils
• Castor – Enhances thickness and growth
• Avocado – Deep nourishment for brittle or dry beards
• Vitamin E – Protects the hair and skin while extending shelf life 

Beard Butter

• Shea Butter – Deep conditioning and softening for even the toughest beards
• Mango Butter – Lightweight nourishment with a smooth, non-greasy finish
• Kokum Butter – Strengthens, seals in moisture, and promotes healthy growth

The result? A butter that melts instantly between your palms, delivering unmatched softness, lasting hydration, and a natural, controlled finish—without the heavy waxy feel.