1928

1928 Beard Elixir

Inspired by the distinguished grooming houses of a bygone era, 1928 is a sophisticated barbershop blend that embodies timeless masculinity and understated refinement. Notes of warm bay rum and crisp citrus create a clean, polished opening, while rich leather and earthy vetiver settle into a smooth, commanding finish reminiscent of aged wood, straight razors, and tailored suits.

Formulated with premium conditioning oils, this Beard Elixir softens coarse hair, hydrates the skin beneath, and restores a healthy, well-groomed appearance without excess shine or residue. The result is a beard that feels as refined as it looks.

Elegant. Classic. Enduring.
1928 — a return to gentlemanly tradition.

Premium Carrier Oil Blend:
Crafted for maximum beard nourishment, shine, and softness, this formula combines elite, lightweight, fast-absorbing oils:

• Pomegranate – Strengthens roots and supports healthy growth
• Meadowfoam – Locks in moisture for long-lasting conditioning
• Abyssinian – Adds silky glide and non-greasy shine
• Babassu – Softens coarse hairs and soothes the skin
• Borage – Rich in GLA to calm irritation and promote fullness
• Jojoba – Balances the skin’s natural oils
• Castor – Enhances thickness and growth
• Avocado – Deep nourishment for brittle or dry beards
• Vitamin E – Protects the hair and skin while extending shelf life 

Beard Butter

• Shea Butter – Deep conditioning and softening for even the toughest beards
• Mango Butter – Lightweight nourishment with a smooth, non-greasy finish
• Kokum Butter – Strengthens, seals in moisture, and promotes healthy growth

The result? A butter that melts instantly between your palms, delivering unmatched softness, lasting hydration, and a natural, controlled finish—without the heavy waxy feel.